SAN DIEGO, Aug. 15, 2018 – Sony Electronics, Inc. – a worldwide leader in digital imaging and the world’s largest image sensor manufacturer – today announced that it has overtaken and held the No. 1 overall position in the United States full-frame interchangeable lens camera market in the first half of 2018, in both dollars and units (1). In fact, four out of every 10 full-frame cameras sold during this time period have come from the Sony brand (1).

Additionally, Sony has announced that within the overall mirrorless market, it has held the No. 1 position in both dollars and units for more than six years (2). These strong results can be attributed to the company’s leadership in transitioning the market from older DSLR technology to next-generation mirrorless cameras.

Much of Sony’s recent success has been driven by sales of the acclaimed α7R III and α7 III models, as well as the rapid adoption of the α9 camera amongst professional sports photographers and photojournalists. The brand’s extremely active community has played a major part as well, as evidenced by the strong engagement on key social platforms like Instagram, where the official @SonyAlpha page has just surpassed the coveted one million followers count.

As a celebration of these historic achievements, Sony has announced the launch of its extensive “Be Alpha” campaign that will connect creators of all types with the brand and its ever-growing roster of talented photographers and videographers.

“We’re extremely proud of achieving No. 1 overall share in Full-frame cameras in the US market, as well as holding a strong No. 1 share in the mirrorless market for six years running” said Neal Manowitz, vice president of Digital Imaging at Sony Electronics. “More than anything, we owe this to our community. It is our pleasure to create for you, the true creators. You pushed us to innovate, to change, to continually adapt, and your voice remains core to everything we do.”

Manowitz added, “To ‘Be Alpha’ is to be a leader, to be an innovator, to stand out amongst the crowd. It represents everything we stand for as a brand. Our campaign will celebrate the extended Sony community, while also shining a light on the topics that that we are most passionate about – diversity, conservation, equality and much more.”

Sony’s “Be Alpha” movement will be headlined by a series of community events in major markets throughout North America in 2018 and beyond, beginning with the official launch event on August 19, World Photography Day, in New York City. The campaign will encourage all creators to get involved by sharing their own “Be Alpha” content on all relevant social platforms while tagging #BeAlpha.

The “Be Alpha” campaign will also feature programs that are designed to foster growth in both the current and next generations of imaging professionals, the most notable of which being the flagship “Alpha Female” program. This multi-tiered, female exclusive program is Sony’s thoughtful response to the imaging industry’s well-documented diversity challenges. It will include a variety of grants and mentorship opportunities for female photographers and videographers, as well as the production of several large-scale industry events. Additional details to be released soon.

All key information regarding Sony’s “Be Alpha” movement, including the campaign launch video, will be hosted at www_alphauniverse_com/BeAlpha. This page will be continually updated with information on new events, content pieces and more.

A variety of additional stories and exciting new content shot with Sony products can be found at www_alphauniverse_com, Sony’s community site built to educate, inspire and showcase all fans and customers of the Sony α brand.

–

1, Source: The NPD Group, Inc., U.S. Retail Tracking Service, Detachable Lens Camera, Sensor Size: Full Frame, Based on dollar and unit sales, Jan. – June 2018.

2, Source: Sony internal historical data sources.

3, Source: The NPD Group, Inc., U.S. Retail Tracking Service, Detachable Lens Camera, Sensor Size: Full Frame, Based on dollar sales, Jan.- Dec. 2017 vs. Jan.- Dec. 2016.

4, Source: The NPD Group, Inc., U.S. Retail Tracking Service, Detachable Lens Camera, Sensor Size: Full Frame, Based on adjusted dollar sales, Jan.- June 2018 vs. Jan.- June 2017. Sales are adjusted for 5wk Jan. 2018 vs. 4wk Jan. 2017.

https://www_sonyalpharumors_com/sony-takes-over-as-no-1-in-u-s-full-frame-cameras-launches-historic-be-alpha-campaign/#disqus_thread 本帖最后由 dafadizi 于 2018-8-15 23:58 编辑

日本人喜欢小的东西，所以m43，佳能截幅微单销量不错，但对欧美人来说不合适。

批评的对
EISA又不厚道的把A7m3评为年度最佳相机（Camera of the year）

67%是全年数据，78%是半年数据

其他总和17年是3%，18年上半年是0%

日经那个统计还是日本国内的销量吧

你看这个0%是啥意思再说吧

※※性时刻啦，各大媒体上头条。

只要要求一条:拍摄不得发出声音，呵，一水的A7立马，本来会议的场合就根本不适合单反，官员们忍很久了已经。

日经的是台数估算值。

统计表中的是美元销售金额。

类似a7riii, a9, a7iii这种sony主打的机器，台数量不可能冲过那些半幅廉价机的，但实际销售金额提升就明显了。

前几天刚去了次黄山，看到不少A7系列，两个是24240旅游大套，前些年的街机NEX系列倒是少见了。

拿单反的少了很多，看到一个跟我一样双枪（两台A7）的佳能党，于是拍了一张。

a9还是很好用的，又快又小又静音
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之前看美国电视白宫记者会上记者们一水的索尼A7 A9系列，美国人在对科技的敏感性和流行性还是蛮走在前头。

这风向转的可真快
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一般个人用户还是不用太在意市场变化的

不过这次去lax确实看到烂街的人在用a7系列机身，非常惊讶

可见打印机厂所谓的第一是完全靠那些垃圾C幅入门机来填充数量，真正高端市场已经被逼入绝境，要不然也不会争相抢着出全幅无反。